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Thursday, July 30, 2009

True Blood set for third season

TV Press Tour: HBO picks up 'True Blood,' 'Hung,' 'Entourage'

The shows behind HBO's ratings resurgence this summer are getting their reward.

The premium-cable channel picked up all three of its current Sunday-night shows -- "True Blood," "Hung" and "Entourage" -- for new seasons. All three will be back in summer 2010, HBO programming group chief Michael Lombardo announced Thursday at the summer TV press tour.

"True Blood" has turned into HBO's biggest show in its second season. The series is averaging close to 4 million viewers in premiere airings on Sunday nights, and HBO says cumulative weekly viewing (including repeats, DVRs and on demand) tops 10 million people. "Hung" has also started strong, while "Entourage" has made huge gains on its ratings compared to last summer.

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